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Azerbaijan Roadshow
Azerbaijan’s Tourism Potential Promoted in Türkiye Through a Roadshow
The Azerbaijan Tourism Board (ATB) Türkiye Representation Office, together with 10 tourism industry partners—led by Azerbaijan Airlines (AZAL)—promoted Azerbaijan as an attractive year-round destination through a roadshow held across Türkiye between April 13–17.
The events, organized in İzmir, Ankara, Mersin, and Istanbul, brought together approximately 500 participants, including representatives of the Turkish tourism sector and members of the press.
During the events, Azerbaijan’s city tourism, shopping-oriented travel opportunities, rich cultural heritage, and adventure tourism offerings were highlighted, alongside its strong infrastructure for business, meetings, and events (MICE). Special emphasis was placed on the experiences offered in the northern and northwestern tourist routes of the country, underlining these regions’ developed tourism infrastructure, facility capabilities, as well as their winter tourism and recreation potential.
İzmir Roadshow
In each city, alongside destination presentations, targeted B2B meetings were organized, providing participants with valuable opportunities to establish new partnerships and strengthen existing business relations.
The event held in Ankara gained additional significance with the حضور of representatives from the Embassy of the Republic of Azerbaijan in the Republic of Türkiye.
Through such initiatives, the Azerbaijan Tourism Board Türkiye Representation Office continues to strengthen its presence in the Turkish market and position Azerbaijan as an appealing destination for Turkish travelers.
In the January–March period of 2026, the number of visitors traveling from Türkiye to Azerbaijan increased by 13.5% compared to the same period in 2025, reaching a total of 105,265 visitors.
Ankara Roadshow
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