Collaboration with Embassy of the Republic of Uganda was initiated at the beginning of 2025. Within this framework, destination promotion roadshow events were conducted in Ankara, Bursa, Istanbul, Konya, Eskişehir, and Trabzon.

As a result of the promotional activities carried out, the number of Turkish tourists traveling to Uganda, which had been approximately 1,500 in the previous year, has been observed to reach around 2,500.

Through the initiatives implemented in cooperation with the Embassy of the Republic of Uganda, approximately 100% growth was achieved within a one-year period. These results clearly demonstrate the impact of targeted destination marketing strategies on the Turkish outgoing tourism market.